The new store is 1500 square feet, full of colorful delights, full but never cramped or crowded. In this beautiful 1890s storefront we love the high tin ceilings, exposed brick and old timey checkered floors. There is a menswear department, a designer vintage boutique room, and a little curated selection of vintage decor and housewares. We have two changing booths, and lots of comfortable seating throughout for the weary shopper.
Is Morning Glorious expensive? Nope! Prices range from $3 up to $600, with the average item in the store reasonably priced at just $24. The typical customer at Morning Glorious spends between $30 and $44! I frequently mark things down once they've been around a while, and we are never insulted if you ask for a better price. Oh, and the big $5 bin (an antique laundry basket on wheels from an old nunnery) is very popular to dig through and find a $5 treasure. I'm pretty ruthless what I put in the $5 Bin - you'll find some cutters but also many gorgeous garments with nothing wrong with them - they're just $5 because they haven't sold quite fast enough.
Is Morning Glorious a consignment shop, and do we purchase vintage? No, it is not consignment. It is not a thrift store, as rarely is anything donated. I do purchase items, carefully selecting them for quality, era, authenticity, condition, and that "dopamine dressing" wow factor. All inventory is cleaned and mended before it goes on the racks. Because of the time invested to present these pieces as "ready to wear," and because of normal business overhead expenses, I pay individuals a fair wholesale price for the vintage I select, usually about 25% to 30% of retail, or I can offer you store credit, or a combination. If you have vintage items to show me, please bring 10 pieces or fewer at a time, and the best times are Tuesdays, Wednesdays and Thursdays between 2-7 pm, no appointment needed! If you have more than 10 pieces, please bring them in small groups at different times, or schedule an appointment with me by calling 802-536-0127. If you have closets full, or a house full, I do closet clean-outs and if you are within 35 miles of Brattleboro, I can come to you! (Note: please do not bring items in on the weekends unless you are prepared to drop them off and come back, as I will not be able to sort and process them on Saturdays or Sundays.)
Another note about donations - recently, several people have donated items to the store in exchange for us making a donation to their favorite charity, such as the Windham County Humane Society, the Women's Freedom Center, a local food bank, and so forth. We are delighted to do this and if this appeals to you, please ask us about our charitable giving option!
(Two things we do NOT EVER purchase are wedding dresses or real fur coats. Those really aren't the most valuable things grandma left you, and I'd be much more interested in seeing her girdles and nighties! Or just about anything else, besides her mink and her bridal gown!)
Does Morning Glorious have MEN'S clothing? YES! Despite our girly name and hot pink walls, Morning Glorious has a great selection of ever changing men's vintage! We specialize in cool aloha shirts, flannel plaid shirts, real vintage cotton jeans by Levi's, Wrangler, Lee and Carhartt, amazing graphic t-shirts from the 70s, 80s and 90s, and depending on current stock you'll also find menswear trousers, Harris Tweed jackets, denim jackets, coveralls, overalls, men's shoes and western boots, hats, cuff links, sunglasses and unique stuff: shaving items, old magazines, sock garters. You might find a pair of 1920s buckle back French trousers or a WWII Ike jacket with the pilot's papers still in the pocket!
Does Morning Glorious have kid's clothes? We do not carry children's clothes, but you will find a few youth and teen size pieces that can fit a kid or fit like women's XXS.
We also strive to carry cute PLUS SIZE vintage and often have a wide variety of XL, XXL and 3XL items!
Do we offer garment ALTERATIONS? YES! As of 1/1/26 we are thrilled that we now have Eli and Krista Coughlin-Galbraith on our team! Saturdays are Sewing Saturdays with Krista - between 3:00-5:30 PM, you may bring her items from home that need simple REPAIRS like buttons or snaps attached, open seams closed, etc. And Eli is doing tailoring by appointment. You can have jackets taken in, trousers hemmed and all sorts of custom alterations on either clothes you already own, or pieces in the shop you purchase which need to fit you better! Rates are reasonable, please inquire to set an appointment time for a garment fitting.
Does Morning Glorious offer WORKSHOPS? Yes, we do! Our first workshop with Stephanie Greene on the lost art of hemming and sewing on buttons was a fun success! On Thursday, January 22, 2026, guest artist Labhan Dinwoodie will lead a workshop class on visible mending of knitwear! It will be held in the store from 5:30 to 7:00 PM, so mark your calendars and see our Facebook page for event signup info!
The shop runs smoothly with my valued shopkeeper helper Cecil, and a team of young sewists who are helping us catch up on inventory repairs.
WHEN YOU VISIT: for parking, I recommend you park in the Elliot street entrance of the Brattleboro Transportation Center, which is now called Zone 3 or 05303, OR look for a spot on the street or in the nearby Harmony lot, now combined with Elliot street and called Zone 4 or 05304. Parking in Brattleboro is "pay-by-plate," and you'll find the parking kiosk located just slightly to the west of the Morning Glorious shop for on-street parking, as well as more kiosks in the BTC parking garage and in the Harmony lot. Kiosks accept both coins and credit cards. You can also text 774-47 to pay by phone (you just need to know your license plate number and provide a payment method, no app needed), or use the Park Smarter app on your phone. I am happy to help you with parking questions or glitches!
WHERE to EAT?! When in Brattleboro, don't miss dining at Peter Havens, or Kiplings Tavern, both right on our side of the street on Elliot. Kiplings does not take reservations, so get there early. For a special dinner you won't forget, TJ Buckleys is the bomb! The new Sages Pub in the Latchis hotel on Flat street has the best artisan cocktails, as well as huge panini sandwiches and waffles with a wide variety of meat, cheese and veggie toppings! Marigolds on Main street has yummy food and live music. Echo on Main street is fab, too. At lunchtime, we love Amy's Bakery and The Works! The Vermont Country Deli at I-91 Exit 2 is world famous for the mac 'n cheese. For a snack or a soda, the Indo market across from us is a unique tiny neighborhood store that also offers hard to find Indian spices and chutneys. Top it all off with artisan chocolates from Tavernier on Main, or delicious ice cream from Bluberry Haus just down the block on Elliot!
WHERE ELSE to SHOP? Brattleboro is full of unique galleries, antiques shops, used bookstores and not to be missed retail delights. When you're in town, see a movie at the historic Latchis theater, grab a beer at Midnights, check out a concert at the Stone Church or an art house film at Epsilon Spires. Get your hair cut on the fly at our next door neighbor, Gene's Barber Shop. As you explore, be sure to stop in these beloved Brattleboro one-of-a-kind merchants! Verdigris Boomerang Distinctive Decor Altiplano Harmony Collective Twice Upon A Time Experienced Goods Book Lovers
----- I'm Jen, the friendly fashionista, and I have been a vintage clothing seller for 24+ years. My prior background was in art photography, jewelry design, music publishing, hospitality, sales and customer service. I live in Brattleboro with my two formerly feral cats. I am also a landlady and an AirBnb Super Host!
Morning Glorious is both an Etsy shop called MorningGlorious AND a vintage brick and mortar retail store at 62 Elliot Street, Brattleboro, Vermont. Morning Glorious has been featured in the New York Times, Elle magazine, Vogue, and USA Today, which selected my first Putney shop back in 2012 as one of the Top 10 Best Small Vintage Stores in the country. For over two decades, Morning Glorious has sold unique vintage garments to friends, collectors, fashionistas and museums located all around the world, as well as provided outfits and accessories for regional and Broadway theater productions, independent films, photography shoots, fundraisers, fashion shows, and acclaimed Hollywood television series, such as Mad Men and The Marvelous Mrs. Maisel.
I am proud to be a juried member of The Vintage Fashion Guild and I am currently serving on the Vintage Fashion Guild Board of Directors.
Come visit!
WINTER STORE HOURS in effect 12/26/25: Tue-Thurs: 11-7 Fri: 12-8 Sat: 12-6 Sun: 11-5 Mon: CLOSED
Closed Xmas Day and New Years Day
Shop Tel: 802-536-0127
See my interview on HERE WE ARE, Brattleboro Community Television's talk show!
Some Morning Glorious customers wearing their purchases
